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Tuesday, June 2, 2009

Celcom’s targets youth segment with 15 pax, data

Celcom announced that their prepaid plan, Xpax will allow users to call their 15 favourite numbers (15pax) for 12 sen a minute, while each text message to Celcom and non-Celcom numbers will cost half a sen and six sen respectively.


As for normal, non-15pax call rates, the new plan allows customer to calls at 38 sen a minute, while each text message will cost 10 sen.

The plan allows customers to register for up to two years before credit expiry. The starter pack is priced at RM 8.50, with RM5 airtime. The Xpax has daily unlimited data plans at RM6 daily, customers can also opt for the weekly RM20 plan.

The revamp came as Celcom plans’ target the youth segment, and through that take the number one spot in the local telco market. Celcom CEO, Dato’ Sri Shazalli Ramly said that the youth has more demands and not just voice or text services, and that their need to virtual socialisation will require Celcom to adapt their strategies.

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